About Virgin Mady:

Virgin Mady is a company specializing in the production and sale of high-quality maple products.

Privacy Policy and Links to Third-Party Sites

This privacy policy does not apply to third-party sites accessible through links on our site, and Virgin Mady is not responsible for these third-party sites. When you follow a link to a third-party site, please review their own privacy policies before providing any personal information.

Collection of Personal Information by Virgin Mady

In the course of our activities, we may collect and process various personal information, including:

  • Contact details: names, addresses, emails, phone numbers;
  • Biographical information: titles, employers, professional backgrounds, photos, videos, audio;
  • Marketing and communication preferences, comments, surveys;
  • Contribution history, billing, financial information;
  • Details of services received;
  • Career history, networks, affiliations;
  • Recruitment information: CVs, education, background;
  • Website usage and technical data;
  • Information provided by you or on behalf of third parties;
  • Proof of consent;
  • Please note that we do not knowingly collect data from individuals under 14. If you are a minor, do not submit data without parental consent. If you are a parent and your child has provided us with data, please contact us to have it removed.

You share your personal information with us in the following ways:

  • By registering for events, workshops, conferences, training, newsletters;
  • By participating in fundraising activities;
  • When communicating with Virgin Mady, in any form;
  • During our services provided to you.
  • Additionally, you may share publicly accessible information, including on our website.

Use of Personal Information by Virgin Mady:

We may use your personal information in the following ways, with your consent or other legal bases:

  • Provide our services and manage our business, including our contractual obligations.
  • Enhance the experience on our website and personalize content.
  • Provide information about our new services and developments, as well as invitations to events.
  • Conduct analysis to better understand our clients and improve our services.
  • Process job applications and evaluate candidates.
  • Comply with our legal, regulatory, or risk management obligations.
  • Prevent fraud and conduct background checks when necessary.
  • Enforce our rights and legal obligations, protect the rights of third parties.
  • Ensure due payments and recover unpaid payments.
  • In the event of a reorganization of our organization, transfer information to relevant third parties while ensuring data protection.
  • We are committed to safeguarding the security of your personal information in such situations.

Sharing of Personal Information with Virgin Mady

Your personal information may be shared as follows:

  • Within the Virgin Mady entity and its affiliated network.
  • With our employees in the course of professional activities.
  • With third-party service providers for various functions.
  • In response to legal and government requirements.
  • For promotion via third-party sites such as Google and Facebook, using cookies to deliver targeted advertising.
  • During your visit to our site, third parties may use technologies like cookies to collect information. You can manage these settings in your browser.

Retention Period of Personal Information by Virgin Mady:

We retain personal information only for as long as necessary to achieve the objectives of this Privacy Policy and to comply with our legal and regulatory obligations.

Retention and Data Transfer Policy by Virgin Mady:

Virgin Mady uses CRM technologies to manage relationships with clients, suppliers, and partners. Information is also stored in a secure space for legal and fiscal reasons. We do not transfer any data outside of Quebec.

Protection of Personal Information by Virgin Mady:

We adhere to stringent protection standards to secure your personal information, using appropriate physical, technical, and administrative measures to prevent unauthorized access, loss, or unlawful use. While we take precautions, online transmission and electronic storage are not infallible. Therefore, your data transmission is at your own risk. If you suspect a breach, please contact us. In the event of a security incident, we will promptly inform you and take measures to mitigate risks and prevent similar future occurrences.

Rights Regarding Personal Information with Virgin Mady:

Under data protection laws, you have certain rights:

  • Access: You can inquire if we are processing your information and obtain a copy of it.
  • Accuracy: We maintain the accuracy of your data.
  • Rectification: You can request the correction of inaccurate or incomplete data we hold.
  • De-indexing: Request the removal of your data online or links to your data.
  • Anonymization: Request the anonymization of your data rather than its deletion.
  • Be informed about automated decisions concerning you.
  • Be informed about the use of identification, location, or profiling technologies.

You can also file a complaint with the data protection authority in your country of residence. To exercise these rights, contact us through the details provided in the “How to Contact Us” section.

Use of Cookies and Contact with Virgin Mady:

To learn more about the use of cookies, please refer to our Cookie Policy included in this Privacy Policy.
To contact us:
For questions, comments, complaints, exercising your rights, or obtaining information about our practices regarding service providers outside Canada, contact our privacy officer at info@virginmady.com or at 819-674-1070, or by mail at the following address: Virgin Mady 750, Route 108 Bury QC J0B 1J0.

Cookie Policy Update by Virgin Mady:

We may modify our websites and our use of cookies without notice, which may result in changes to the Privacy Policy and Cookie Policy. Please check them regularly to stay informed about our practices.
Last Updated: September 21, 2023.

Cookie Policy:

Consent: By using our site virginmady.com, you agree to the use of cookies in accordance with this policy. You can withdraw your consent at any time.
Disabling Cookies: If you do not accept cookies, follow the instructions for your browser or use an automatic disabling tool. Note that some services may not function properly without cookies. We may change the cookies used after your initial visit. Please check this policy periodically to stay informed of updates.
Types of Cookies Used by Virgin Mady:
The categories of cookies used by Virgin Mady and its providers are detailed below.
Strictly Necessary Cookies:Cookies for Performance:

Analytical cookies are used to understand how visitors use the site, improve the experience, and resolve issues. They do not link this data to your personal information.

Cookies for Functionality:

These cookies provide functionalities such as remembering your choices (username, language) and enhance the experience on the platform used to access the site.

Cookies for Targeting:

Targeting cookies collect data on your browsing habits to better target advertising based on your interests. They are used by third parties, such as Like or Share buttons.

IP Addresses and Digital Logs:

Your IP address and browser type are used to diagnose problems, administer the site, and improve service. This data is anonymous and does not identify you.

Invisible Pixels:

Our emails contain an invisible pixel to track opening and clicks on links. This information helps improve our communications. You can choose not to click on the links to avoid tracking.

Note: This cookie policy does not cover the privacy practices of linked third-party sites.

Record Retention and Destruction Policy by Virgin Mady:


This policy defines procedures for the closure, retention, and destruction of Virgin Mady’s client records.


  • Closure Date of the Record: The date when the record is considered finished and ready for destruction.
  • Record Destruction Date: The date from which the record is destroyed.

Record Review and Closure:

  • A responsible individual is designated to enforce this policy, otherwise, the General Management is responsible.
  • The record officer sets the date for closing and destroying the record.
  • Client records are destroyed after 15 years from the last mandate.
  • Paper copies of electronic documents are removed before closure.

Retention of Closed Records:

  • Closed records are retained to manage risk and meet legal requirements.

Record Destruction:

  • Records are destroyed according to the organization’s standards or another date if necessary.
  • The destruction date may be suspended in case of claims, disclosure requests, audits, or investigations.
  • The destruction date may be postponed in case of new consent.
  • The policy ensures the confidentiality of personal data and complies with applicable laws.
  • A register of destroyed records is maintained.

Record Storage:

  • Undestroyed records are stored physically or electronically.
  • Electronic records include emails, documents, images, metadata, etc.
  • This policy ensures responsible management of client records while respecting confidentiality and legal compliance.

Complaint Handling Policy by Virgin Mady:


This policy ensures an efficient and consistent handling of complaints related to personal information. It applies to anyone dissatisfied with the handling of their data at Virgin Mady.


The complaint handling policy aims to establish a fair and transparent procedure for managing complaints at Virgin Mady. It supports service quality and provides a channel for expressing dissatisfaction.


Madame Marielle Quirion, Co-owner, and responsible for personal information protection, is responsible for implementing the policy. She ensures staff training and the consistency of its application.


  • Any complaint related to dissatisfaction with Virgin Mady can be filed.
  • A complaint includes at least one of the following elements:
  • Dissatisfaction with Virgin Mady.
  • Harm related to Virgin Mady’s services.
  • Request for corrective action.
  • An anonymous complaint is not processed.
  • Any complaint is treated confidentially.
  • Any received complaint is forwarded to the responsible party.
  • An acknowledgment response is sent within 5 business days.
  • The acknowledgment contains a description of the complaint, the contact information of the responsible person, and instructions in case of an incomplete complaint.

Complaint File:

Each complaint generates a separate file. The file includes the written complaint, analysis, and final response.

Complaint Handling:

  • Processing begins within 5 business days of receipt.
  • Processing must be completed within 30 days of receiving all necessary information.
  • If processing is delayed, the complainant is informed of the reasons and the expected timeline.

Effective Date:

The policy takes effect on September 21, 2023.

For questions about complaint handling, please contact the responsible person directly:

Marielle Quirion
Responsible for personal information protection
750, route 108
Bury QC J0B 1J0